Once we had completed our music video, to the best of what we could do, we ask a group of people our video that had not seen the video for their neutral feedback as to what we could improve in future.
This gave us a new insight into the video and to how our concept would be perceived by other people; also it became difficult for us to spot things about the video that could be improved as we had edited it after spending such along time on it.
The feedback we were given was generally positive, as the audience particularly like the continuity of shots and the stop motion used throughout the video. Another feature the audience seemed to like was the locations used gave the video an authenticity that suited the genre of the video (British Rock). Many of the sample audience said they could see our video being shown on television music channels such as MTV Rock and NME
From the audience Feedback we believe that we have produced a good video that fulfills the genre and lyrics of the song successfully. However it could have been improved with a larger variety of location shots and maybe a few more actors, as some of the people played more than one roll. Also another element of the video that could have been sharper was the lip-syncing as it is not perfect nearer the end of the song. These are minor thing that I feel the audience could overlook as they seemed highly impressed with our final video.
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